Zrii - Bringing Ayurvedic Wisdom Into The 21st Century
Ayurvedic Medicine, based on ancient Hindu principles, may be in for a renaissance in the near future. Entrepreneur Bill Farley, who has owned companies such as Fruit of the Loom, has started Zrii, a company that has created a nutritional supplement whose main ingredient is a traditional Ayurvedic herb. Zrii has been endorsed by the Chopra Center, co-founded by popular author and lecturer Deepak Chopra. With Zrii officially launches in October, it’s safe to assume that many people will be curious to find out more.
Many people today have heard the term “Ayurveda” or “Ayurvedic Medicine” without knowing much about the tradition. The roots of Ayurveda, of course, go back to ancient India. Ayurveda translates from Sanskrit as the “Science of Life.” Maharishi Mahesh Yogi, born in 1917, and best known for bringing Transcendental Meditation to the West, was largely responsible for awakening a modern interest in the Ayurvedic tradition.
The essential practices of Ayurveda consist of balancing the energies of the individual, largely through diet, herbs
It is interesting to note that a rough analogy has been drawn by some between this system of classification and the more recent typology that divides people into ectomorophs, mesomorphs and endomorphs. Ectomorphs tend to be thin and wiry; mesomorphs muscular and athletic and endomorphs stout. These do actually describe people whose dominating dosha is, respectively, Vata, Pitta and Kapha.
Although everyone has a dominant dosha, we all have elements of each and the key is to balance these.
While Ayurveda utilizes many different dietary and herbal preparations, there is one that stands out as a kind of elixir. Amalaki (emblica officinalis) is a tree that grows at the base of the Himalayas in Northern India. The fruit of this tree, green and about the size of a golf ball, is revered as “Fruit of Immortality” and the “Great Rejuvenator.” More specifically, amalaki is described as anti-inflammatory, a digestive aid and metabolic enhancer. People schooled in more modern medical and nutritional schools would perhaps be more interested in knowing that amalaki contains high concentrations of Vitamin C,antioxidants, trace minerals and beneficial enzymes.
The final product created by Zrii combines this traditional “superfood” amalaki with other foods renowned for their healing properties: turmeric, tulsi, schizandra, jujube, haritaki and ginger. Two of these, schizandra and jujube are actually used in traditional Chinese rather than Ayurvedic medicine, but their properties are highly complementary to the other ingredients. This is an example of how modern researchers are able to combine ancient traditions into new and even more powerful combinations. The result is a synergistic juice blend that has properties beyond what any of the individual ingredients would have.
Zrii has chosen to market its nutritional product through a network marketing system. This is a more decentralized means of distribution that basically flows from person to person and leaves out many of the middlemen, such as stores.
For this reason, it is also providing individuals who would like to start their own business a way to do so without a large investment. Considering the uniqueness of its product, illustrious background of the company’s founder, Bill Farley, and the endorsement of the Chopra Center, Zrii will most likely be a widely known name in the near future.
Larry Christopher is a writer who is currently working on a new endeavor called the Abundance Meme Project, which seeks innovative strategies for implementing the Law of Attraction on both the individual and societal levels. For more information, see http://www.abundancememeproject.com For more information about Zrii, see http://www.abundancememeproject.com/Zrii.html
Tags: amalaki, Ayurveda, ayurvedic medicine, Bill Farley, Deepak Chopra, Zrii