December 6th, 2007
How To Use Swot Analysis To Implement A Benchmarked Strategy
When you are in the process to perform a strategic Planning, you would come across quite often that your CEO would skip the analysis process. Be it using PEST or SWOT Analysis. Your CEO could tell you to adopt to certain strategy based on his benchmarked information.
What should you do when you faced with this sort of situation? Do you accept the benchmarked strategy? If so, what is the next thing you need to do?
First of all, I must highlight that using benchmarking to come out with a strategy is not uncommon. The challenged is for you to develop an execution plan to ensure the strategy is implemented and yield its desired result.