December 7th, 2007
Bandwidth - The Basics
While the term has fallen out of common usage, the Internet used to be called the Information Superhighway, and that neologism is a good starting point for understanding bandwidth, and how it effects your web shop and business.
Bandwidth is measured in bytes per second, usually in kilobytes per second. Using the Information Superhighway analogy, think of the network connection that leads customers to your web site as being the road that leads them to a physical store. If you’ve got a one-track rutted trail that goes through a swamp, you’re going to have a hard time getting customers to your site at all. That one-track dirt road through the swamp is analogous to most “Unlimited Bandwidth” hosting sites.