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Book clubs are a great way to get friends and families together and catch up on reading. Whether you are into non-fiction, romance, how-to’s or fantasy; a book club can quench your thirst for reading. However, when you gather everyone together for that weekly or monthly book club party, you may find that the guests are in need of something a little more substantial than tomes and poems. That’s where this handy book club menu comes in.

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Recently USA Today and ABC News did a weeklong series of stories on family members as caretakers of their elderly relatives. It hit on many levels. It involved a huge chunk of the population: baby boomers. It involved commonality: more and more people are taking on the caretaker role. And of course it involved money: the costs both in time and dollars being expended, they reported, was a good chunk of change. I immediately contacted one of my Inner Circle Workshop students, who is working on a book about the care of Alzheimer’s patients: now is the perfect time for her to send out press releases to get attention for her upcoming book. I know other authors with similar subject matter would do the same–if they were on top of their game.

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When most people consider writing a book, they don’t think
about Trademarks. However, I highly recommend that you
leverage your writing for multiple purposes, and that’s why
registering a Trademark for your concept is a good idea. If
you use your writing as the basis for workshops and other
products, it’s in your best interests to protect your
concepts with a Trademark.

To paraphrase the definition of a Trademark given at the
official web site www.uspto.gov, a Trademark is a symbol, a
word, a phrase, or a design, (or any combination), used to
identify and distinguish the unique source of goods. Note
that a Service Mark has the same definition as a Trademark,
except as related to services instead of products.

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