January 8th, 2008
Dragging Professionals To Water - The $100 Billion Drink
Professionals are the most difficult constituency within which to effectuate change.
Anyone who has tried to introduce a new technology, a new organization or a new process across a group of lawyers, doctors, engineers, scientists, professors or brokers knows that these highly educated, highly skilled, highly successful individuals view change with derision, skepticism and obduracy.