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Sales letters are one piece of advertising that you must master to effectively market online. Writing sales letters creates the foundational piece for all your advertising. You will eventually adapt components of this letter to use in other advertising and in other formats.

Your sales letter should contain some element of each of the following:

Headline. Your headline is the ad for your ad. Your headline must scream, “This letter is worth your time!” John Caples, who some consider the best copywriter ever ( that’s why the highest award a copywriter can win is called a Caples Award ) said this about headlines:

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Building and maintaining ever growing email list is probably the most valid sign for web marketing mastership. A lot of marketers are talking about five and six figure income, but very few are mentioning their email list numbers correctly. And it is easy understandable – just nothing to be proud with.

The Nightmare of the Email Marketing Manager

Doubtless, it’s the unsubscription from the mailing list – someone has clicked the unsubscribe link (again). I received an email from a marketer, talking about this subject and he said something like this:

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