February 2nd, 2008
Click-thru Rates On Google Banner Ads Outperform Click-through Ratios Of Other Media Banners
Does your website serve banner ads as a way of generating advertising revenue? Then You should know that the click-thru rates on Google Banner Ads outperform the click-through ratios of the other major media, including Casale, ValueClick, and Busrt Media.
What does this mean for your website? It means that Google banner ads will generate a higher number of clicks and earn more advertising revenue.
Why do Google banner ads achieve higher click-thru ratios than other banner ads? Just like Adsense, Google banner ads are relevant to the content on any given webpage. So, banners that are relevant to what the website’s audience is interested in will be displayed. The others display random banner ads so the likelihood of a user clicking one it is reduced.