January 16th, 2008
Sticky Sales Letters - Discover How To Create Extremely Responsive Sales Copy
Sales letters are one piece of advertising that you must master to effectively market online. Writing sales letters creates the foundational piece for all your advertising. You will eventually adapt components of this letter to use in other advertising and in other formats.
Your sales letter should contain some element of each of the following:
Headline. Your headline is the ad for your ad. Your headline must scream, “This letter is worth your time!” John Caples, who some consider the best copywriter ever ( that’s why the highest award a copywriter can win is called a Caples Award ) said this about headlines: