March 1st, 2008
Competing With Other Agents
All agents are at different stages of their career and different levels of production. Each has their own philosophy of running their business and different levels of staffing for accomplishing it. I get asked constantly, “How do I compete with agents that have more listings, staff and production than I do?” That is certainly a valid question; since there are a whole lot more new agents, inconsistent agents and average agents then there are mega-producers. How do you compete against a mega-producer? Before I answer that let me give you some rules of how you don’t.