December 11th, 2008
The Great Internet Marketing U-Turn
The growth of online communities due to Web 2.0 requires Internet marketers to change to a fundamentally different approach if they want to survive long-term. This article investigates the reasons why.
It should come as no surprise to anyone that due to the predominance of Web 2.0 Internet marketing strategies have to change to keep up. It’s now easier than ever before for individuals to link up with other like minded people due to social networking sites like Facebook and MySpace.
So why should Internet marketers be concerned about the growth of online communities?